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ANALISIS GAYA HIDUP PENGGUNA KOMPUTER TABLET SAMSUNG GALAXY TAB SEBAGAI DASAR PENENTUAN SEGMEN KONSUMEN

MARDIANA, ANISA FITRI (2014) ANALISIS GAYA HIDUP PENGGUNA KOMPUTER TABLET SAMSUNG GALAXY TAB SEBAGAI DASAR PENENTUAN SEGMEN KONSUMEN. Other thesis, University of Muhammadiyah Malang.

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Abstract

This research is aimed to describe the users lifestyle of computer tablet Samsung Galaxy Tab. The respondents of this research are the users of computer tablet Samsung Galaxy Tab with total amount 100 respondents. The type of the research is descriptive research by using questionnaire as the tools of data collection. Analysis tool used in this research is Cluster Analysis to classify the users into certain clusters based on certain characteristics. As the result of users lifestyle on student in Malang, it is found that there are groups in lifestyle ; they are hedonistic lifestyle (16 respondents), pleasure only lifestyle (30 respondents), and homey lifestyle (54 respondents) to be used as the basic determination of consumers segments for the marketers of computer tablet Samsung Galaxy Tab.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 09 Feb 2016 07:31
Last Modified: 09 Feb 2016 07:31
URI : http://eprints.umm.ac.id/id/eprint/20275

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