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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN IKAN KOI PADA CV ISAKU KOI FARM BLITAR

Prasasti, Wiwit Wulan (2013) PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN IKAN KOI PADA CV ISAKU KOI FARM BLITAR. Other thesis, University of Muhammadiyah Malang.

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Abstract

The research objective was to examite the influence of price and quality of product to buying decisison consumer Koi Fish on CV Isaku Koi Farm Blitar. The population used in this study is consumers who ever buying Koi fish on CV Isaku Koi Farm Blitar. The sample in this study are 100 respondents and the techniques used are Non-probability sampling technique with the approach of purposive sampling. Analytical methods used were analysis of multiple regression analysis. This analysis includes : validity and reliability, the classic assumption test, and analysis, multiple regression analysis, hypothesis testing by t test and F test. Price and quality of product affect buying decision show significant result by calculating linear regression analysis. The quality of product variables have the most impact on purchasing decisions than by price variable amounting. Hypothesis testing using t tests showing that the two independent variables are price (X1) and quality of product (X2) which investigated proved positively and significantly affect the dependent variable is purchase decision (Y). Then through the F test can be seen that the variables price and quality of product eligible to test the dependent purchasing decision.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 06 Feb 2016 04:14
Last Modified: 06 Feb 2016 04:14
URI : http://eprints.umm.ac.id/id/eprint/20268

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