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ANALISIS EKUITAS MEREK KARTU SELULER “AS” (Study pada Mahasiswa Universitas Muhammadiyah Malang)

Harahap, Charolina (2013) ANALISIS EKUITAS MEREK KARTU SELULER “AS” (Study pada Mahasiswa Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

This research is aimed to know the brand equity level towards cellular card “As” and to figure out how many information that custumer got in their using of this cellular card. Costumer’s perceived quality on the superior quality of the product image aces, product reputation and responsibility for the product. Brand association which has a prominent position attributed products, benefits to customers and in terms of price, and brand loyalty for customers. Analysis tools used in the research is scale analysis tool. It is addressed to measure the level of customers, loyality customers, brand awareness, customers perceived, and customers association. Where brand awareness respondent has given the assessment criteria with an average score of 376 scala range. Perceived quality from the respondennhas an average score 376.67 scala range and has good assessment criteria. Brand associations related to memorizing has average score 380 scale is included in memorizing category. Brand loyality with an average score 373.75 scale range is include in loyal category.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 05 Feb 2016 04:08
Last Modified: 05 Feb 2016 04:08
URI : http://eprints.umm.ac.id/id/eprint/20260

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