UMM Institutional Repository

ANALISA DIMENSI PEMBENTUK BRAND EQUITY DALAM PEMBELIAN PASTA GIGI PEPSODENT DI KELURAHAN BALOWERTI KOTA KEDIRI

Abrianto, Danang (2013) ANALISA DIMENSI PEMBENTUK BRAND EQUITY DALAM PEMBELIAN PASTA GIGI PEPSODENT DI KELURAHAN BALOWERTI KOTA KEDIRI. Other thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
jiptummpp-gdl-danangabri-32856-1-pendahul-n.pdf

Download (220kB) | Preview
[img]
Preview
Text
jiptummpp-gdl-danangabri-32856-3-babii.pdf

Download (306kB) | Preview
[img]
Preview
Text
jiptummpp-gdl-danangabri-32856-2-babi.pdf

Download (188kB) | Preview
[img]
Preview
Text
jiptummpp-gdl-danangabri-32856-1-pendahul-n.pdf

Download (220kB) | Preview

Abstract

Pepsodent was one of Tooth Paste, who had most valuable on Brand Equity. This matter need some of test to detect dimension who build Brand Equity. From the result of Confirmatory Analysis that all of item from Brand Awarness Dimension, Perceifed Quality, Brand Association and Brand Loyallity significanly capable to serve unidimensionality and measure Brand Equity. Its prove that four of dimension had connection on build Brand Equity Pepsodent Tooth Paste at responden in Balowerti Village Kediri Town. From thet matter can be conclude that Brand Awarness Dimension, Perceifed Quality, Brand Association and Brand Loyallity was dimension who build Brand Equity Pepsodent Tooth Paste at Balowerti Village Kediri Town.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Department of Management
Depositing User: Fitri Ramandhany
Date Deposited: 05 Feb 2016 04:01
Last Modified: 05 Feb 2016 04:01
URI : http://eprints.umm.ac.id/id/eprint/20258

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo