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PENGARUH PROMOSI, KELOMPOK REFERENSI, PENGETAHUAN, SIKAP, DAN NILAI TERHADAP KEPUTUSAN PEMBELIAN PRODUK RAMAH LINGKUNGAN

RAHMAT, SANGKALA (2014) PENGARUH PROMOSI, KELOMPOK REFERENSI, PENGETAHUAN, SIKAP, DAN NILAI TERHADAP KEPUTUSAN PEMBELIAN PRODUK RAMAH LINGKUNGAN. Other thesis, University of Muhammadiyah Malang.

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Abstract

The changes of Society consumption patterns which began to leads to friendly environmentally product gives implications to the businesses perpetrators to make, develop, and implement the business wich based on preservation of environmental as a form of understanding against such change and keep in order to keep the company remains exist. The Body Shop sutomers is one of green Consumerism that distract them to purchase the environmentally friendly products. Many factors who influence consumers in doing a purchasing decisions. knowledge, value, attitudes, promotion, and groups of reference are among them. This research is intended to determine the effect of consumer knowledge, value, attitudes, promotion, and groups of references in performing of purchasing decisions on friendly products. This research is a kind of causality research, which aims for explain the influence of the changes variation the value within an variable against changes variation value of in one or more other variables. The analysis methods which used in this research is regression logistic method with technique sampling using method is accidental sampling. The data from 100 questionnaires whichÂ’s propagated to the customers of The Body Shop are become source of primary data. Based on the results of data analysis, the value variable has a significant influence on purchasing decisions environmentally friendly products with level significance at 0.015. While the the othe variables such as knowledge, attitudes, promotion, and reference groups are influenced with different levels of significance.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 04 Feb 2016 04:12
Last Modified: 04 Feb 2016 04:12
URI : http://eprints.umm.ac.id/id/eprint/20242

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