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ANALISIS PENGETAHUAN KONSUMEN TENTANG IKAN ASIN PRODUK MBOK AMA (Studi Pada Konsumen di Desa Warulor Kecamatan Paciran Kabupaten Lamongan)

Syafa’atin, Erin (2013) ANALISIS PENGETAHUAN KONSUMEN TENTANG IKAN ASIN PRODUK MBOK AMA (Studi Pada Konsumen di Desa Warulor Kecamatan Paciran Kabupaten Lamongan). Other thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study is to analyze and describe the knowledge of consumers about the product anchovies Mbok Ama Warulor village Paciran Lamongan district. Techniques of data collection through questionnaires distributed to 150 respondents, drawn by accidental sampling. Analysis of the frequency distribution of scale range indicates that consumer knowledge about products anchovies Mbok Ama Warulor Lamongan village is good. With regard to the variables of consumer knowledge that includes knowledge of an objective which consists of memories of the product (product characteristics, product benefits, and value of the product), buy memory (experience), memory consumption (excess). And subjective knowledge consists of impressions (personal opinion), and familiarity (behavior).

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Economics > Department of Management
Depositing User: Fitri Ramandhany
Date Deposited: 03 Feb 2016 05:15
Last Modified: 03 Feb 2016 05:15
URI : http://eprints.umm.ac.id/id/eprint/20230

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