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PENGARUH ENDORSER AGNES MONICA TERHADAP MINAT BELI KARTU SELULAR SIMPATI (Studi Pada Mahasiswa Universitas Muhammadiyah Malang)

Hudan, Bibin Saiful (2013) PENGARUH ENDORSER AGNES MONICA TERHADAP MINAT BELI KARTU SELULAR SIMPATI (Studi Pada Mahasiswa Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

Currently advertising as a means of promotion is seen as a source of information, entertainment and media business communications effective and powerful, one of the alleged means of the use messenger ads (endorser). In accordance with the formulation of the problem, this study has the objective to determine whether there is an influence endorser (Agnes Monica) on buying interest Cellular Simpati Card. The population in this study were all students of University of Muhammadiyah Malang and never saw / knew Cellular Simpati Card ad. The sampling technique used purposive sampling. The sample size in this study were as many as 100 students. The data of this study is primary data. To analyze the effect of endorser (Agnes Monica) on buying interest Cellular Simpati Card used simple linear regression. The results showed the majority of respondents have a low assessment on the effect of endorser (Agnes Monica) on buying interest Cellular Simpati Card. With a coefficient of determination of only 0.084 or 8.4%. It means that the influence of endorser (Agnes Monica) on buying interest Cellular Simpati Card almost no effect.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 29 Jan 2016 06:33
Last Modified: 29 Jan 2016 06:33
URI : http://eprints.umm.ac.id/id/eprint/20205

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