UMM Institutional Repository

PENGARUH PENATAAN PRODUK (PRODUCT DISPLAY) TERHADAP PEMBELIAN TIDAK TERENCANA (IMPULSE BUYING) PADA INDOMARET

Widayanti, Dina Ari (2013) PENGARUH PENATAAN PRODUK (PRODUCT DISPLAY) TERHADAP PEMBELIAN TIDAK TERENCANA (IMPULSE BUYING) PADA INDOMARET. Other thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
jiptummpp-gdl-dinaariwid-31297-1-pendahul-n.pdf

Download (298kB) | Preview
[img]
Preview
Text
jiptummpp-gdl-dinaariwid-31297-2-babi.pdf

Download (167kB) | Preview
[img]
Preview
Text
jiptummpp-gdl-dinaariwid-31297-3-babii.pdf

Download (250kB) | Preview

Abstract

The research objective was to examite the influence of product display to impulse buying.The study 100 sampling using sampling purpose, with non probability sampling. This analysis used linier regression. Produc display affect impulse buying show significant results by calculating linear regression analysis through product presentation layout and product presentation method shows a good performance product display in influencing impulse buying.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 29 Jan 2016 06:29
Last Modified: 29 Jan 2016 06:29
URI : http://eprints.umm.ac.id/id/eprint/20204

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo