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PENGARUH BIAYA DISTRIBUSI TERHADAP VOLUME PENJUALAN PRODUK PADA KSU (Koperasi Serba Usaha) BROSEM BATU

Triatmaja, Jatmiko Ary (2013) PENGARUH BIAYA DISTRIBUSI TERHADAP VOLUME PENJUALAN PRODUK PADA KSU (Koperasi Serba Usaha) BROSEM BATU. Other thesis, University of Muhammadiyah Malang.

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Abstract

The research was conducted at the KSU (Cooperative Business Solutions) Brosem, Semeru street 29 Gg. Buntu, Kel. Sisir Batu town, with the title "The Effect Of Cost Distributions On Sales Volume KSU (Cooperative Business Solutions) Brosem Batu". The purpose of this study was to determine the composition of the distribution costs incurred by the KSU Brosem for the period 2005-2010 and to know the cost distribus the form of cost of sales, cost of transportation and warehousing costs partially or simultaneously significant effect on sales volume KSU Brosem Batu. The data required in this research that primary and secondary data sourced from the KSU Brosem. Data collection methods used were direct interviews and documentation. Data were analyzed by using descriptive analysis techniques and analytical analysis. Descriptive analysis was to determine how the composition of distribution costs, while the analytical analysis is intended to test the truth of the hypothesis. The model used for the analysis analytically is Cobb Douglas regression model. The results of descriptive analysis showed that the composition of the charge distribution on the KSU Brosem Batu for the period 2005 - 2010 with more emphasis on cost of sales and a percentage of total warehousing costs by 41% and 41.18%, while transportation costs occupy the lowest total percentage of 17.81 %. The results of the analytical analysis of the results shows that the coefficient of determination (R ²) showed a mean value of 0.761 volume of sales at KSU Brosem Batu 2005 through 2010 are affected by cost of sales, cost of transportation and warehousing costs amounting to 76.10%. For the correlation coefficient (R) of 0.872, which means that the relationship between independent variables and the dependent variable is included in the category of very strong because it is on the scale ranges from 0.80 to 1.00. This Research results states that the variable cost of sales, cost of transportation and warehousing costs significantly influence the volume of sales with a value t partially counted respectively by 0.404, 0.154, and 0.358. While simultaneously the variable cost of sales, cost of transportation and warehousing costs significantly influence the volume of sales with the calculated F value of 72.055. Based on results above, it is to improve the cost efficiency of distribution companies in particular need to make savings on the cost of sales and warehousing costs.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 29 Jan 2016 06:25
Last Modified: 29 Jan 2016 06:25
URI : http://eprints.umm.ac.id/id/eprint/20203

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