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ATRIBUT-ATRIBUT PRODUK YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN KERIPIK MAICIH DI KOTA MALANG

FIRDAUS, MUHAMMAD AINUL (2013) ATRIBUT-ATRIBUT PRODUK YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN KERIPIK MAICIH DI KOTA MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study to determine the product attributes that consumers consider the purchase of chips Maicih in Malang. Data was collected through questionnaire method against 110 respondents buyers chips Maicih in Malang were taken using a Likert scale. Analysis of the data using factor analysis method, showed variable quality, packaging and collateral becomes a major factor in purchasing decisions by consumers Maicih chips in Malang.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Department of Management
Depositing User: Fitri Ramandhany
Date Deposited: 28 Jan 2016 08:10
Last Modified: 28 Jan 2016 08:10
URI : http://eprints.umm.ac.id/id/eprint/20201

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