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PENGARUH BAURAN PROMOSI TERHADAP VOLUME PENJUALAN PADA DEALER CITRA PURNAMA MOTOR YAMAHA WENDIT

Aditiyan, Fan (2013) PENGARUH BAURAN PROMOSI TERHADAP VOLUME PENJUALAN PADA DEALER CITRA PURNAMA MOTOR YAMAHA WENDIT. Other thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study was to determine the effect of the promotion mix in an effort to increase sales volume in Citra Purnama Yamaha Dealer Wendit. The method used for collecting data is documentation. Data analysis tools used in this research is descriptive analysis and multiple regression analysis. Hypothesis Testing is used to determine the effect of independent variables on the dependent variable either simultaneously or partially by using the F test and the T test. The results showed that the promotion mix which includes, advertising (advertising), sales promotion (sales promotion), and face to face sales (personal selling) effect in increasing the volume of sales at Yamaha Motor Dealer Image Purnama Wendit. This is evidenced by the results of hypothesis that show advertising (advertising) is very dominant influence on the sales volume.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Department of Management
Depositing User: Fitri Ramandhany
Date Deposited: 27 Jan 2016 07:15
Last Modified: 27 Jan 2016 07:15
URI : http://eprints.umm.ac.id/id/eprint/20187

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