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PENGARUH IKLAN ROKOK SAMPOERNA A MILD PADA MEDIA TELEVISI TERHADAP KEYAKINAN DAN SIKAP KONSUMEN (Studi Pada Mahasiswa Universitas Muhammadiyah Malang)

Amirullah, Mochamad Afif (2014) PENGARUH IKLAN ROKOK SAMPOERNA A MILD PADA MEDIA TELEVISI TERHADAP KEYAKINAN DAN SIKAP KONSUMEN (Studi Pada Mahasiswa Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study to determine the effect of Sampoerna A Mild Cigarette Advertising on television media on consumer beliefs and attitudes. The sampling technique used accidental sampling of the total sample of 100 respondents. The analysis technique used is the analysis of a range of scales and multiple linear regression, hypothesis testing with Ftest and ttest. The analysis showed that Sampoerna A Mild Cigarette ads that include messagecontent, message format, the message source simultaneously and partially influence the beliefs and attitudes of consumers and the message body Sampoerna A Mild Cigarette advertising has a dominant influence on attitudes and consumer confidence.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 27 Jan 2016 03:13
Last Modified: 27 Jan 2016 03:13
URI : http://eprints.umm.ac.id/id/eprint/20173

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