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ANALISIS SIKAP PEMIRSA TERHADAP IKLAN INTERNET SERVICE PROVIDER SMARTFREN DI TELEVISI

Prakoso, Wahyu Gigih (2014) ANALISIS SIKAP PEMIRSA TERHADAP IKLAN INTERNET SERVICE PROVIDER SMARTFREN DI TELEVISI. Other thesis, University of Muhammadiyah Malang.

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Abstract

The research objective is analyze the influence of advertising Smartfren Internet service provider to attitudes. Data were collected through questionnaires to 100 respondents metoden students of University of Muhammadiyah Malang obtained with accidental sampling method. Data analysis technique used is logistic regression analysis. Partial test of the variables in the equation is known that the structure of the message and the format of messages significantly influence positively the attitudes of viewers, while variable message content and frequency of ad serving significant negative effect on attitudes.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 25 Jan 2016 08:43
Last Modified: 25 Jan 2016 08:43
URI : http://eprints.umm.ac.id/id/eprint/20171

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