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ANALISIS SEGMEN PASAR KONSUMEN AYAM GORENG PAK SOLEH PANDAAN PASURUAN

Wijaya, Dimas Arie (2014) ANALISIS SEGMEN PASAR KONSUMEN AYAM GORENG PAK SOLEH PANDAAN PASURUAN. Other thesis, University of Muhammadiyah Malang.

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Abstract

The purpose from this research is to know segmentation which builds from the restaurant Ayam Goreng Pak Sholeh Pandaan so the other restaurant more focus and for sure about segment based on geography (domicile). Demography (sex, age, income, education, job), psychograph (life style and personality) and benefits (quality, service, price, and rapidity). Analysis crop cluster use variableÂ’s is geography, demography, psychograph, and benefits respondent divide become 3 cluster, cluster 1interst about fried chicken, disappointed because the bad services and the taste of each foods are not delicious. The place and foodÂ’s sanitation, the price is appropriate with the quality of food, friendly and respectful waitersÂ’ service. Cluster 2, resting time, often visits restaurant which serve chicken is the main course, holiday, interest variation of food, cozy environment, good testimony from the society, precision in giving services. Cluster 3, menu which serve to the customer, fast when deliver the order, fast response when the order is wrong, cheap.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HT Communities. Classes. Races
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 22 Jan 2016 07:37
Last Modified: 22 Jan 2016 07:37
URI : http://eprints.umm.ac.id/id/eprint/20162

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