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ANALISIS ATRIBUT-ATRIBUT PRODUK YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN SEPEDA MOTOR MEREK BAJAJ PULSAR P220 DTS-I DI KOTA MALANG

Susanto, Agis Reza (2013) ANALISIS ATRIBUT-ATRIBUT PRODUK YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN SEPEDA MOTOR MEREK BAJAJ PULSAR P220 DTS-I DI KOTA MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study was to determine the factors that affect consumers in the considered of a motorcycle brand Bajaj Pulsar P220 DTS-i in Malang. This type of research conducted on 54 samples based on sales data Bajaj dealers in Malang. Collecting data using questionaires distributed to 54 respondents who had purchased a motorcycle brand Bajaj Pulsar P220 DTS-i in Malang The analysis tools used in this research is factors analysis. The results of the analysis of the product attributes that affect consumers in the considered of a motorcycle brand Bajaj Pulsar P220 DTS-i in Malang, it was known that there were three factor that affect consumers in the considered of a motorcycle brand Bajaj Pulsar P220 DTS-i in Malang, they were: 1) superiority of product, 2) quality of product, 3) complementary services.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 21 Jan 2016 08:14
Last Modified: 21 Jan 2016 08:14
URI : http://eprints.umm.ac.id/id/eprint/20148

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