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ANALISIS SEGMENTASI PENDENGAR RADIO GEMA BHAYANGKARA BONTANG

Satrio, Bayu Aryo (2013) ANALISIS SEGMENTASI PENDENGAR RADIO GEMA BHAYANGKARA BONTANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

The goal of this research is to know the segmentation of Radio Gema Bhayangkara, so the broad case program and Radio Gema Bhayangkara’s activities will be guided and clear. The tool of this research was used analysis cluster with variable, they are: Demography (sex, age, rate of income, education, occupation, origin), Psychograph (social class, life style, personality), and Behavior (status consumption, consumption rates, loyalty, benefit), The result of cluster analysis used segmentation demography variable, psychograph, and behavior divided the respondent into 3 groups, they are cluster 1 which has named “Time Listener Behavior” Group that formed by long time to listen, cluster 2 has named “listener Value” Group that formed by attend to the service of Radio Gema Bhayangkara, and cluster 3 has named “Heavy Listener” Group that formed by long time to listen Radio Gema Bhayangkara.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 19 Jan 2016 08:29
Last Modified: 19 Jan 2016 08:29
URI : http://eprints.umm.ac.id/id/eprint/20140

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