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KARAKTERISTIK DAN POLA PERILAKU PENGGUNA FACEBOOK (Studi Pada Mahasiswa Universitas Muhammadiyah Malang)

Hariyadi, Imam (2013) KARAKTERISTIK DAN POLA PERILAKU PENGGUNA FACEBOOK (Studi Pada Mahasiswa Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study was to determine the characteristics and behavior patterns among facebook users mahhasiwa University of Malang. This descriptive type of research, this study sample of 100 respondents. With a non-probability sampling technique used is judgmental sampling. The scale is based on the Likert pengukuranya this analysis include: the validity and relialibilitas then performed an analysis of the data obtained by using a variable frequency distribution analysis consisting of: Demographics (gender, income level), psychographic (activities, interests, opinions) and behavior (benefits, attitudes). The results of the analysis of the distribution of the respondents classify frekuesi bedasarkan demographic, psychographic, and behavior that they claim that facebook provides entertainment as an alternative to in their spare time. Information obtained, such as the latest news both locally and internationally, information on lectures, job listings, buying and selling. They also interact or communicate with the community group.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 19 Jan 2016 08:06
Last Modified: 19 Jan 2016 08:06
URI : http://eprints.umm.ac.id/id/eprint/20138

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