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ANALISIS PENGARUH FAKTOR BUDAYA, SOSIAL DAN PSIKOLOGIS TERHADAP KEPUTUSAN KONSUMEN DALAM MENGGUNAKAN JASA TRANSPORTASI BUS DAMRI JURUSAN PAMEKASAN - SURABAYA

Rahmat, Ihtiar (2013) ANALISIS PENGARUH FAKTOR BUDAYA, SOSIAL DAN PSIKOLOGIS TERHADAP KEPUTUSAN KONSUMEN DALAM MENGGUNAKAN JASA TRANSPORTASI BUS DAMRI JURUSAN PAMEKASAN - SURABAYA. Other thesis, University of Muhammadiyah Malang.

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Abstract

Purpose of the research conducted to determine whether cultural, social, and psychological factors influence consumer decision to use bus transportation services department DAMRI Pamekasan - Surabaya and to determine the factors that most strongly influence the consumer's decision to use the bus transportation department DAMRI Pamekasan - Surabaya. Based on the results of data analysis has been done, it can be seen that simultaneous cultural, social, and psychological factors influence consumer decisions in the use of bus transportation services DAMRI majors Pamekasan - Surabaya and based on the results of the regression coefficient of each factor of cultural, social, and psychological factors can have known that the dominant influence of the social consumer in the decision to use bus transportation services DAMRI majors Pamekasan - Surabaya. Based on the conclusion of the research proposed some suggestions that it is expected that the manager of the bus DAMRI majors Pamekasan - Surabaya always strive to provide the best service and guarantee the safety of passengers during the journey so that they can create a positive impression of the existence of public bus transportation services DAMRI majors Pamekasan - Surabaya. Furthermore, companies must also consider the facilities provided for the convenience of consumers on the move.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Economics > Department of Management
Depositing User: Fitri Ramandhany
Date Deposited: 15 Jan 2016 09:00
Last Modified: 15 Jan 2016 09:00
URI : http://eprints.umm.ac.id/id/eprint/20136

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