ANDRIANI, MAYA (2013) ANALISIS BAURAN PEMASARAN PADA HOME INDUSTRY KECAP MANIS CAP IKAN DI MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study is to investigate the implementation of the marketing mix audit at home industry ketchup Cap Fish in Malang. The analytical tool used in this research is by using the analysis method also uses descriptive analyzes, the research aimed at describing or outlining the characteristics of a state. Further to these descriptive analyzes we used SWOT analysis (Strength, Weaknesses, Opportunities,Threats). Based on the results of research and discussion that has been done then it can be concluded that the results of the audit showed that during the marketing industry home sweet soy Cap Fish in Malang has done variety of products that aim to meet the needs of the consumer level, during which there are three types of products include : large, medium and revil. Regarding pricing for this product indicates that the owners set the prices are relatively affordable so than can compete also able to increase sales in accordance with the targets set by the company. Promotional activities undertaken by the owner so far has shown that promotional products company and a competitor it can be seen that as long as the company uses three types which include: buy 2 lord free medium 1, the purchase of soy sauce 1 can plate size and buying in bulk or wholesales discounted at 10%. The results of the audit of the marketing mix at home industry ketchup Cap Fish in Malang is the distribution channel. Distribution channels here is the number of agents used by the company. The number of agencies owned by the home industry ketchup Cap Fish in Malang can know a little more when compared with the number of agents that are owned by the average competitor in a particular area or areas of marketing. Suggestions can be submitted in this research in order to conduct business development company is expected to pay attention to the internal condition of the company, the company to anticipate or face competition occurs, it is expected the company to use any form of power held by the company and support the implementation of the company's marketing audit, expected mepngembangkan companies are trying to reach the area of marketing and is supported by a guarantee of the quality of products offered.

Item Type:	Thesis (Other)
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Divisions:	Faculty of Economics > Department of Management (61201)
Depositing User:	Fitri Ramandhany
Date Deposited:	08 Jan 2016 09:00
Last Modified:	08 Jan 2016 09:00
URI :	http://eprints.umm.ac.id/id/eprint/20109

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