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ANALISIS VARIABEL YANG DIPERTIMBANGKAN WISATAWAN BERKUNJUNG PADA TEMPAT WISATA PANTAI PASIR PUTIH SITUBONDO

Marzuki, Muhammad (2012) ANALISIS VARIABEL YANG DIPERTIMBANGKAN WISATAWAN BERKUNJUNG PADA TEMPAT WISATA PANTAI PASIR PUTIH SITUBONDO. Other thesis, University of Muhammadiyah Malang.

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Abstract

This research was done by using survey research, the researcher did his observation in collecting data by distributed the questionnaires in PasirPutih beach situbondo. The aim of this research is to find out and analyze factors that considered by tourist when they visit PasirPutih beach Situbondo. Also, the purpose of this research is to find out the most dominant factors chosen by tourist. Researcher took two hypotheses on his research. First, the expected variables of people visiting pasirputih beach significantly are product, price, promotion, location, personal, process, and physical evidence. Secondly, the most dominant expected variables considered by tourist are location/distribution channels and physical evidence. Analysis instrument used in this research is factor analysis. Based on the research resultthat had been done found that there were six factors that considered by the tourist. They are price, location, facility, hospitality, beautiful, and quality. So that hypothesis I is accepted. On the other hand, hypothesis II is not accepted. The first factors which cover fare price, promotion scope, and easiness in using vehicle have eigenvalue 2,570 and the biggest varience value 13, 526% among the other factors. Based on the data, it considered as the most considered variable of tourist when visiting PasirPutihbachSitubondo. It is expected that the manager of PasirPutih beach decide a proper price for tourist or customer based on their financial, make a wider promotion in order to give customer more information about this tourism place. It is also expected that the manager of PasirPutih beach increase the security in order to make the customer satisfied.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Department of Management
Depositing User: Fitri Ramandhany
Date Deposited: 04 Jan 2016 09:25
Last Modified: 04 Jan 2016 09:25
URI : http://eprints.umm.ac.id/id/eprint/20092

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