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MARKETING PLAN (RENCANA PEMASARAN) KOPERASI UNIT DESA (KUD) MINATANI UNIT ES BALOK BRONDONG LAMONGAN

Imami, Riza Mus'an (2012) MARKETING PLAN (RENCANA PEMASARAN) KOPERASI UNIT DESA (KUD) MINATANI UNIT ES BALOK BRONDONG LAMONGAN. Other thesis, University of Muhammadiyah Malang.

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Abstract

The research was conducted in the Village Unit Cooperatives (KUD) Minatani Unit Es Balok Brondong Lamongan, which is located in street Deandels Km. 83 Sidayu Lawas Brondong Lamongan, under the title "Marketing Plan Village Unit Cooperatives (KUD) Minatani Unit Es Balok Brondong Lamongan". The purpose of this study was to determine the application of the Marketing Plan in the Village Unit Cooperatives (KUD) Minatani Unit Es Balok Brondong Lamongan, and find a suitable marketing strategy in the Village Unit Cooperatives (KUD) Minatani Unit Es Balok Brondong Lamongan in marketing products ice beam. The data required in this research that primary and secondary data sourced from KUD Minatani Unit Es Balok, both the company's internal data and external data company. Data collection methods used were direct interviews and documentation. Type of research conducted in this study is the kind of research that is applied, namely a careful investigation, systematic and continuous to a problem with the goal could be exploited for the benefit of man both individually and in groups. The results do not need as a new invention, but rather a new application of existing research. The tools used to analyze the internal and external data is a SWOT analysis (IFAS/EFAS), SWOT Matrix, and the SWOT Diagram. Based on the weighting and rating of external factors and internal factors that are based on the size of the effect of each factor on the strategy KUD Minatani Ice Beam Unit Lamongan foregoing, the calculation results obtained from analysis of IFAS is 3,17 to 1,00 = 2,17 while the analysis of EFAS is 2,94 to 1,00 = 1,94. The results suggest that the SWOT analysis of strategic positioning KUD Minatani Unit Es Balok Brondong Lamongan is in quadrant 1, which supports an aggressive strategy. The most preferred situation the company faces several environmental opportunities and a lot of power that drives exploited these opportunities to attack the market with product, price, promotion and distribution channels are better than previously. Situation suggests that growth-oriented strategy to exploit this favorable situation. Based on the above, it is to improve the application of appropriate marketing plan for companies to harness the strength of the company and minimize the weaknesses that exist within the company. Take advantage of opportunities that exist outside the company and avoid the threats that exist outside the company. And the company should carry out the formulation of programs that have been described by researchers. Should the company create and implement the program formulation of the product, price, promotion, distribution, marketing, labor, technology, and when the west wind season arrives.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 29 Dec 2015 08:28
Last Modified: 16 Mar 2018 02:27
URI : http://eprints.umm.ac.id/id/eprint/20063

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