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ANALISIS BRAND AWARENESS PADA PRODUK LAPTOP MEREK TOSHIBA (STUDI PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH MALANG)

ERZA, DATUK RHONAL MAULANA (2012) ANALISIS BRAND AWARENESS PADA PRODUK LAPTOP MEREK TOSHIBA (STUDI PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH MALANG). Other thesis, University of Muhammadiyah Malang.

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Abstract

The research aims to find out in brand awareness on the Toshiba brand laptop products. The results of this research can be used as consideration for the management of the company in determining the policy of the product in the future based on the analysis of brand awareness in an effort to boost sales. The analytical tool used in this research is the analysis of a range of scales that are used to determine the brand awareness of the product brand Toshiba laptop Based on our research and discussions with a range of scales using analysis has been done, it can be concluded that the brand awareness of the product Laptop Brand Toshiba (studies at the University of Muhammadiyah Malang Students fit in either category.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Economics > Department of Management
Depositing User: Fitri Ramandhany
Date Deposited: 04 Dec 2015 05:55
Last Modified: 04 Dec 2015 05:55
URI : http://eprints.umm.ac.id/id/eprint/19776

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