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PERENCANAAN STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN PADA HENI DRESS PAINTING MALANG

Yasmin, Layyina (2012) PERENCANAAN STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN PADA HENI DRESS PAINTING MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

This study was conducted on Heni Dress Painting Malang with the title "Strategic Marketing Planning at Heni Dress Painting to increase sales volume" The purpose of this study was to determine and analyze the appropriate marketing strategies to be implemented on Heni Dress Painting Malang. Analysis tools used in this study is to use SWOT analysis, which analyzed the factors that are internal and external factors. Internal factors consist of product, price, promotion and distribution, while the external factors of economic, demographic, government, technology, suppliers and competitors. The results of the analysis has been done is that the right marketing strategy to be applied to Heni Dress Painting today Is staregi market development, with this strategy at the company's expected sales volume Heni Dress Painting can be increased because the market had more and more widespread. As for the suggestions on Heni Dress Painting is a company leader should not be too passivein the face of environmental changes either internal or external environment. In order for companies to competethenthe company should provide training to employees or workersin terms of painting, so as to servein high demand.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 04 Dec 2015 05:53
Last Modified: 04 Dec 2015 05:53
URI : http://eprints.umm.ac.id/id/eprint/19775

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