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ANALISIS FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MEMILIH MALL MALANG TOWN SQUARE (MATOS)

WULANDARI, NITA (2012) ANALISIS FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MEMILIH MALL MALANG TOWN SQUARE (MATOS). Other thesis, University of Muhammadiyah Malang.

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Abstract

This research aim 1) To know factors any kind of considered by consumer in choosing Mall Malang town Square (Matos). 2) To know dominant factor influences consumer in choosing Mall Malang Town Square (Matos). Research type done is survey, by means of data analysis applied that is factor analysis. Based on result of analysis and solution which has been done hence can be taken conclusion that factor considered by consumer in choosing Mall Malang Town Square (Matos) that is factor supporting facilities, price factor, factor event, factor layout, and four pÂ’s factor. Factor that is very is considered consumer in choosing Mall Malang Town Square (Matos) that is about factor supporting facilities that is covering supporting facilities for cinema 21 in adequate Matos, Matos has playground to draw, security guard in Matos easy to give information, Matos has immeasurable food menu in foodcourt, and security guard in Matos friendliness.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 04 Dec 2015 05:48
Last Modified: 04 Dec 2015 05:48
URI : http://eprints.umm.ac.id/id/eprint/19773

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