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ANALISIS FAKTOR- FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MELAKUKAN BRAND SWITCHING PADA PRODUK SHAMPOO (Studi Kasus Pada Mahasiswa UMM)

SUMARIYONO, SUMARIYONO (2012) ANALISIS FAKTOR- FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MELAKUKAN BRAND SWITCHING PADA PRODUK SHAMPOO (Studi Kasus Pada Mahasiswa UMM). Other thesis, University of Muhammadiyah Malang.

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Abstract

Watchfulness in aim 1) to detect consumer considering factor in does brand switching in product shampoo. 2) to detect consumer considering dominant factor in does brand switching in product shampoo. Analyze that used in this watchfulness that is factor analysis. Based on watchfulness result and discussion that done so so can be taken conclusion that consumer considering factors in do brand switching in product shampoo, that is cover ketidaktersediaan goods, brand information, feeling not satisfied, product evaluation, belief towards alternative product, product variation and sales promotion. factor ketidaktersediaan goods is dominant factor considering consumer in does brand switching in product shampoo. Suggestion that submitted in this watchfulness that is supposed companies always cope to give guarantee on product availability so that consumer can easily to get desirable product. efforts be done to will avoid the happening of brand transfer that be done by consumer. Company more intensify sales promotion activity that done, on the chance of product that promotinged always rememberred by consumer and in the end will creat consumer loyalty towards product.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 04 Dec 2015 05:37
Last Modified: 04 Dec 2015 05:37
URI : http://eprints.umm.ac.id/id/eprint/19765

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