UMM Institutional Repository


Irawan, Arie (2012) ANALISIS STRATEGI PEMASARAN TAMAN WISATA WENDIT MALANG. Other thesis, University of Muhammadiyah Malang.

Full text not available from this repository.


Increasingly the many emulations of tourism in town Malang, hence challenge faced increasingly weight. Therefore, Taman Wisata Wendit must apply correct marketing strategy optimally of all the potency and increases domestic tourist visit and also foreign tourist and ready to compete in market mechanism. This research aim to formulate marketing strategy at Taman Wisata Wendit, data analysis steps applied in this research covers specifies company mission, external environment analysis (opportunity analysis and threat), internal area analysis (strength analysis and weakness), formulation of target, formulation of strategy and formulation of program. Result of knowable external environment analysis the is opportunity is chartered investment counsel growth, inflation rate downdraft, law about tourism, technology applied, improvement of number of residents and condition of customer. Which is threat is competitor company and product or service substitution. Result of knowable internal area analysis the is strength is product owned, existence of discount, has strategic four pÂ’s, employee has knowledge either about place of tour (people), organizer gives pawn to amenity to give information place of tour (process) and gives service and comfort to the visitors (customer service). Becoming weakness is promotion applied. Based on result of internal external environment analysis and area, hence Taman Wisata Wendit faces big market opportunity but on the other hand company faces some internal constraints or weakness, main constraint in the internal factor that is about promotion. Based on result of analyzed hence strategy at correct Taman Wisata Wendit company on course supporting aggressive strategy. Suggestion which can be submitted in this research that is expected company to do improvement to promotion intensity through television medium and addition of frequency displays and cooperates with tourism bureau. Company shall trying to add interesting new product and every year performs a evaluation for repair and adjustment with environmental situation the always changes.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Depositing User: Fitri Ramandhany
Date Deposited: 01 Dec 2015 08:44
Last Modified: 01 Dec 2015 08:44

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at] - Website : - Online Catalog : - Repository :

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo