PENGARUH BIAYA PROMOSI TERHADAP PENINGKATAN PENJUALAN PADA PT. MILENIA FURNITURE INDUSTRIES PASURUAN

ERNA PRASETYO , RETI (2009) PENGARUH BIAYA PROMOSI TERHADAP PENINGKATAN PENJUALAN PADA PT. MILENIA FURNITURE INDUSTRIES PASURUAN. Other thesis, University of Muhammadiyah Malang.

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Abstract

Marketing Mix have very big influence to consumer action to buy product. Therefore company have to earn to accomodate among marketing mix with requirement and desire of consumer. By giving more satisfaction at consumer than all competitor, hence can overdraw many potential consumer, even can maintain cutomer. By obtaining potential consumer which many hence earning cutomer obtained. Execution of promotion these days progressively felt once. Many promotion medium used by company by is assorted of form and way of, degan of is target of to be all consumer can recognize better to produced service and goods, causing certain fascination and enthusiasm later then made a pitch for certain service and goods This research is case study at worker in PT. Milenia Furniture Industries, Pasuruan with title " Influence of is Expense Of Promotion To Make-Up Of Sale At PT. Industrial Milenia Furniture of Pasuruan. As for target of this research is to know influence from expense of promotion to make-up of sale at PT. Milenia Furniture Industries, Pasuruan and to know which execution of promotion having influence most dominant to make-up of sale at PT. Milenia Furniture Industries, Pasuruan. In this research of writer take two hypothesizing that is There is its influence between expense of promotion to make-up of sale in PT. Milenia Furniture Industries, Pasuruan and media of advertising and personal selling of most having an effect on selling dominantly to make-up of sale at PT. Milenia Furniture Industries, Pasuruan. Analyzer used to know do promotion have an effect on to sale is by using analyzer of regresi simple. Result of calculation by means of regresi to increase sale is equal to 91,8%. From result of analysis of regresi hypothesis test and, hence there by two hypothesis in research is proven. Pursuant to conclusion above writer of implication can that company better PT. Milenia Furniture Industries, Pasuruan more conducting promotion to increase sale.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic > Department of Management
Depositing User: Anwar Jasin
Date Deposited: 07 Apr 2012 04:13
Last Modified: 07 Apr 2012 04:13
URI: http://eprints.umm.ac.id/id/eprint/1952

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