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FAKTOR-FAKTOR YANG MEMBENTUK ATRIBUT PRODUK BUSANA JEANS WANITA MEREK QYNZA

QOYYUM, AGUS (2012) FAKTOR-FAKTOR YANG MEMBENTUK ATRIBUT PRODUK BUSANA JEANS WANITA MEREK QYNZA. Other thesis, universitas of muhammadiyah malang.

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Abstract

The purpose of this study were 1) To determine the factors that shape the attributes of female jeans brand fashion products QYNZA. 2) To determine which form the largest contribution of product attributes women's fashion jeans brand QYNZA. Data analysis tool used is factor analysis. The results of factor analysis can be seen that there are three attributes that make up product attributes women's jeans brand fashion products QYNZA which include product quality, comfortable products and product excellence. There is one attribute that is not considered that the supplementary service because it has a value of MSA < 0.5, it shows that the product specifically for women's jeans brand QYNZA not require complementary service. Quality products form the largest contribution of product attributes women's fashion jeans brand QYNZA.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HA Statistics
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management
Depositing User: Fitri Ramandhany
Date Deposited: 26 Nov 2015 06:59
Last Modified: 26 Nov 2015 06:59
URI : http://eprints.umm.ac.id/id/eprint/19504

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