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ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP PILIHAN MERK SEPATU (Studi Pada Distro Invisible Malang)

SUPRAYOGI, INDRA SARWONO (2012) ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP PILIHAN MERK SEPATU (Studi Pada Distro Invisible Malang). Other thesis, universitas of muhammadiyah malang.

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Abstract

Title : Analysis of Marketing Mix Effects of choice on the Distro Invisible Brand Shoes.(Indra Sarwono Suprayogi, Supervisor I, Rahmad Wijaya, SE, MM, Supervisor II, Drs. Noor Aziz, MM) This study was aimed to determine the marketing mix variables significantly influence the choice of brand shoes in Distro Invisible Malang and to determine the dominant variables between the marketing mix variables that influence the choice of brand shoes in Distro Invisible Malang. The results of this study is expected to provide assistance in the form of information to be able to develop corporate strategy, and also as a material consideration in anticipation of the development of corporate issues in marketing. The instruments were used in this study is logistic regression. Based on the results of research and discussion by using logistic regression analysis was done then it can be concluded that the marketing mix variables that include product, price, promotion and distribution channels significantly influence the choice of brand shoes in Distro Invisible Malang. Variable products provide the greatest contribution to the choice of brand shoes in Distro Invisible Malang.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 26 Nov 2015 06:18
Last Modified: 26 Nov 2015 06:18
URI : http://eprints.umm.ac.id/id/eprint/19494

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