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PENGARUH HARGA TERHADAP IMAGE DAN KEPUTUSAN PEMBELIAN HANDPHONE NEXIAN (Studi di Kecamatan Gondanglegi Kabupaten Malang)

FAISOL, FAISOL (2012) PENGARUH HARGA TERHADAP IMAGE DAN KEPUTUSAN PEMBELIAN HANDPHONE NEXIAN (Studi di Kecamatan Gondanglegi Kabupaten Malang). Other thesis, universitas of muhammadiyah malang.

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Abstract

This watchfulness aim is that is a) to detects price influence magnitude and image towards decision buys brand china handphone product nexian. b) to detect between price and image the influence strongest towards decision buys brand china handphone product nexian. Analyzer that used in this watchfulness that is by using scale distance analysis and doubled linear regression. Based on watchfulness result and discussion that done so can be taken conclusion ahwa price variable and influential image towards decision buys brand china handphone product nexian. based on regression coefficient comparison result (b) price variable (x1) and image (x2), knowable that has dominant influence towards decision buy product handphone china brand nexian.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 25 Nov 2015 06:11
Last Modified: 25 Nov 2015 06:11
URI : http://eprints.umm.ac.id/id/eprint/19485

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