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EFEKTIFITAS PROGRAM UNDIAN BERHADIAH PADA TOKO SLAMET JAYA PASIRIAN

RISNANI, ANY (2012) EFEKTIFITAS PROGRAM UNDIAN BERHADIAH PADA TOKO SLAMET JAYA PASIRIAN. Other thesis, universitas of muhammadiyah malang.

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Abstract

Lottery program is one of the instruments of the sales promotion is done by many companies with promising gifts that appeal to customers. This is done to improve the response of spending and keep the loyalty of its customers. The purpose of this study to determine the effectiveness of the lottery program in Slamet Jaya Pasirian Stores. The method used in this study is to survey explanatory. The data used are primary data and secondary data collected by the technique of questionnaires and documentation. Sampling technique used was Accidental sampling with a sample size of 80 subscribers. Effectiveness of the lottery program in Slamet Jaya Pasirian Stores will be known through analysis of Customer Response Index (CRI), which consists of five variable namely: awareness, comprehend, interested, intention and action. Results were obtained magnitude of CRI is 63.75%, while customer response that no action by 21.25%, the response of customers who no intentions of 12.42%, the response of customers who no interest at 1.12%, the response of customers who no comprehend by 2.5% and customer responsiveness that unawareness of 0% means that all respondents are aware of the lottery program in Slamet Jaya Pasirian Stores. Results of analysis showed that the scale range CRI analysis results can be effective if the magnitude of CRI at least 50%, so the CRI analysis results of the lottery program in Slamet Jaya Pasirian Stores of 63.75% can be said to be effective.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 25 Nov 2015 03:59
Last Modified: 25 Nov 2015 03:59
URI : http://eprints.umm.ac.id/id/eprint/19478

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