ANALISIS CITRA MEREK BAKSO GANGSAR DAN RAJADI BLITAR

ELISA, SISTIANTY (2009) ANALISIS CITRA MEREK BAKSO GANGSAR DAN RAJADI BLITAR. Other thesis, University of Muhammadiyah Malang.

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Abstract

The aim of this research is to know how (good) is the popularity of meatball branded Raja and Gangsar among people in Blitar. Data Analysis which is used in this research is frequency distribution which is used to measure brand awareness, brand percieves quality and brand loyalty, and for measuring brand association respondens freely to write their own association to the product of Gangsar and Rasa meatball. The result of data analysis about brand awareness are ; top of mend, brand recall, brand recognition and brand unware. Gangsar meatball is a brand that firstly to remember when the respondens are being remembered about meatball or it has the highly level of top of mind than others. Gangsar meatball is the first brand of meat ball which is in the top rank of meatball restaurant. Gangsar is the most forgetable brand among people in Blitar when the writter ask them about meatball restaurant. While roasted meatball is the most unrecogniceable among the people in Blitar. Based on the analysis of brand association. It can be concluded that it price is cheap. It contain of a lot meat, there are various taste, good for moslem and the brand is familiar among the people in Blitar. The result of perceived quality is that the Gangsar or Raja meat ball has delicious taste, has good smell, contain a lot of meat ball and has various taste. Based on the analisys of brand loyal, it can be known that the customers don’t choose other brand of meatball, there is a habit among the customers to consume Gangsar meatball, they like the meat ball very much and they don’t choose others. They always eat and buy Gangsar and Raja meat ball.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic > Department of Management
Depositing User: Anwar Jasin
Date Deposited: 07 Apr 2012 03:52
Last Modified: 07 Apr 2012 03:52
URI: http://eprints.umm.ac.id/id/eprint/1941

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