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PENGARUH IKLAN ROKOK SURYA 16 VERSI MUSICIAN TERHADAP KEPUTUSAN PEMBELIAN (Survei Terhadap Penduduk Pria Desa Pojok, Wates-Kediri)

SULAKSONO, DAVID VICTO (2012) PENGARUH IKLAN ROKOK SURYA 16 VERSI MUSICIAN TERHADAP KEPUTUSAN PEMBELIAN (Survei Terhadap Penduduk Pria Desa Pojok, Wates-Kediri). Other thesis, University of Muhammadiyah Malang.

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Abstract

This thesis is trying to test the influence of television advertising on consumer purchase decisions on tobacco product advertising purposes Surya 16 of which are based on providing information, influence and persuade or remind. The sample in this study were residents of the Village Corner man-Kediri Wates who purchase and consume cigarettes Surya 16. This study uses primary data that was obtained from respondents' answers with a list of questions (questionnaires) are distributed in 30 people to test the validity, then spread the questionnaire to 70 respondents in the sample. Sampling technique using purposive sampling techniques, data that was obtained through primary data by distributing questionnaires, and with the data analysis process using the SPSS program. The results of multiple regression analysis showed that there were significant effects of television advertising that includes the content of messages, message structure, message format and the source of the message to the decision of purchasing cigarettes Surya 16 in the Village Corner, Wates-Kediri, thus Hypothesis I received in this study. The results of multiple regression analysis also showed that the variable message format is the dominant influence on purchase decisions cigarette 16 in the Village Corner Surya, Wates-Kediri. This is indicated by the number of partial correlation (R) is greater than most other variables. Thus Hipoteisis II in this study received.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 23 Nov 2015 05:26
Last Modified: 23 Nov 2015 05:26
URI : http://eprints.umm.ac.id/id/eprint/19391

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