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ANALISIS PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PENGUNJUNG PADA TAMAN REKREASI SENGKALING MALANG

Winoto, Agung Budi (2012) ANALISIS PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PENGUNJUNG PADA TAMAN REKREASI SENGKALING MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

This research have purpose to analyze the influence of strategic experience in experiential marketing modules, such as sense, feel, think, act, and relate, to the Taman Rekreasi Sengkaling Malang customer loyalty. The data were collected through a questionnaire to 100 respondents customers ofTaman Rekreasi Sengkaling Malang by using the judgmental sampling method. By using F test, showed that Strategic Experience Modules shown to significantly affect the Customer Loyalty (Y). By t test, can be determined through testing that the Strategic Experience Modules with sense, feel, think, act, and relate indicators, have a significant effect on customer loyalty.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 20 Nov 2015 08:34
Last Modified: 20 Nov 2015 08:34
URI : http://eprints.umm.ac.id/id/eprint/19319

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