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ANALISIS PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN KONSUMEN JATIM PARK 2

Harianto, Harianto (2012) ANALISIS PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN KONSUMEN JATIM PARK 2. Other thesis, University of Muhammadiyah Malang.

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Abstract

This study is a survey on attraction Jawa Timur Park 2 with the title "Analysis Services Marketing Mix Effects Of Consumer satisfaction in Jawa Timur park 2. Study done by performing the observations in data collection, where the study only recorded data as it is, analyze and describe the findings. The purpose of this study was to determine the variable-service marketing mix variables of product, price, promotion, place, people, process, physical evidence and whether the customer service impact the customer satisfaction Jawa Timur Park 2 and to determine which variables are the dominant influence on satisfaction consumer Jawa Timur Park 2. Usefulness of research to be achieved, especially for companies that research results can be used as input for the benefit of the company and as a material consideration in determining the policy especially in terms of mix and as a material consideration in determining policy, particularly in terms of an effective marketing mix to can meet the needs or desires of consumers. Based on the results of research by using a logistic regression analysis was done then it can be concluded that there is only one service marketing mix variables that influence customer satisfaction in Jawa Timur Park 2, the variable price (the price). From these results, the variable price (the price) is the dominant influence on consumer satisfaction in Jawa Timur Park 2.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Economics > Department of Management
Depositing User: Fitri Ramandhany
Date Deposited: 12 Nov 2015 05:27
Last Modified: 12 Nov 2015 05:27
URI : http://eprints.umm.ac.id/id/eprint/19203

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