UMM Institutional Repository

KONSEP MANAJEMEN PEMASARAN YANG DILAKUKAN PENGUSAHA BUNGA KRISAN DI DESA PONCOKUSUMO KECAMATAN PONCOKUSUMO KABUPATEN MALANG

Ristiyana, Afria (2011) KONSEP MANAJEMEN PEMASARAN YANG DILAKUKAN PENGUSAHA BUNGA KRISAN DI DESA PONCOKUSUMO KECAMATAN PONCOKUSUMO KABUPATEN MALANG. Other thesis, University of Muhammadiyah Malang.

Full text not available from this repository.

Abstract

The aim of this research is to know the concept of marketing management used by the chrysant businessmen in Poncokusumo which is started from beginning process, centre of concern, facility and final result. Data analysis technic used is qualitative data analysis in the model of Miles and Huberman. Based on the research result and discussion, the conclusion can be taken is the main concept used by the chrysant businessmen is marketing management. This can be seen from the starting point used by the chrysant businessmen is the increase of chrysant demand. In the centre of concern, the businessmen offer the product that can be directly fulfill the satisfaction and certain want. In facility, the chrysant businessmen try to develop the demand and coordinated marketing programs that inside and outside company. Indirectly, chrysant businessmen is able to fulfill the satisfaction more effectively and efficiently compare with the rival. This one is the final goal of chrysant businessmen. Based on the discussion done, some suggestions are proposed; to fulfill the market demand that is still high, chrysant businessmen can make some groups that consists of chrysant businessmen, and also can make a network between chrysant businessmen, both inside or outside town. For transmittal to out of the town or island, the businessmen can do the cooperation with the experienced transmittal agency that has already understood in doing flower transmittal, so that the flower can always be fresh. Key word: the concept of marketing management

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Divisions: Faculty of Economics > Department of Management
Depositing User: Fitri Ramandhany
Date Deposited: 09 Nov 2015 05:42
Last Modified: 09 Nov 2015 05:42
URI : http://eprints.umm.ac.id/id/eprint/19111

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo