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"PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN HOTEL ROYAL ORCHIDS GARDEN BATU"

ANDRIANTO, ERWIN (2011) "PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN HOTEL ROYAL ORCHIDS GARDEN BATU". Other thesis, University of Muhammadiyah Malang.

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Abstract

This watchfulness is watchfulness that take title "Influence Service Quality Towards Customer Satisfaction Royal Orchids Garden Hotel Batu" This watchfulness aim detects service quality influence towards customer satisfaction and dominant influential service quality variable towards customer satisfaction Royal Orchids Garden Hotel Batu. Based on problem formulation and theory basement that proposed author has taken hypothesis on this watchfulness troubleshoot that is: (1) positive influential service quality towards customer satisfaction Royal Orchids Garden Hotel Batu, (2) guessed dominant influential direct proof variable between reliability, power tanggap, guarantee, empathy. Analyzer that used in this watchfulness logistics regression analysis, where before data cultivated with logistics regression at analysis formerly with validity test and reabilitas. Calculation result from analyzer that done so knowable that influential direct proof variable towards customer satisfaction as big as 7,476, reliabilities 3,102, powers tanggap 4,159, guarantees 4,277, empathies 4,476. Suggestion that submitted that is for hotel management side supposed direct proof variable so that defends service quality especially direct proof karenan has dominant influence towards satisfaction guests. increase to completion hotel facilities as according to guest need more variatif profit considering permanent companies without ignore satisfaction guests Keyword: Service Quality, Customer Satisfaction

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HT Communities. Classes. Races
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 29 Oct 2015 08:35
Last Modified: 29 Oct 2015 08:35
URI : http://eprints.umm.ac.id/id/eprint/18949

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