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PENENTUAN STRATEGI OPERASI SEBAGAI STRATEGI BERSAING PADA HOTEL ORCHID DI KOTA BATU

S., ubagus Teddy S. (2011) PENENTUAN STRATEGI OPERASI SEBAGAI STRATEGI BERSAING PADA HOTEL ORCHID DI KOTA BATU. Other thesis, University of Muhammadiyah Malang.

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Abstract

Strategy operate is a vision of operations function specifying the overall of direction to decision making. Operation shouldn't only considered to be place where company yield service and goods, but having to also made as place of strength compete in business and as place of to reach continual excellence. Operation strategy have to become strength of activator process transformasi to be always ready to with condition of new environment. such Transformasi here, in general company have to can adapt to dynamic new environment and situation. Hotel specially hotel Three star clasifications , is racing each other to apply operation strategy to be able to stay to have excellence continue later on can have a[n excellence compete by totally, hence hotel need continuously develop ability of area nucleus;core operate for in emulation era which progressively tighten. This matter represent very precise action, because company operation have to create efficiency, efektifitas, productivity, flexibility, speed of respon to internal change and also eksternal. Research process in royal orchid garden at Kota batu by collecting last data after data gathered by hence analyse by using method of SWOT through ETOP ( Eksternal) and of SAP ( Internal). Analysis result of research indicate that strategy operate for company have good and can support business strategy at hotel. This matter can be seen by analysis of ETOP showing opportunity bigger than at threat, and also analyse SAP showing bigger strength of its value from at weakness. At of him can be pulled by conclusion of prodigal strategy of applied orchid have precisely and according to. Keyword : Determination of strategy operate for as strategy compete.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HS Societies secret benevolent etc
Divisions: Faculty of Economics > Department of Management
Depositing User: Fitri Ramandhany
Date Deposited: 27 Oct 2015 08:07
Last Modified: 27 Oct 2015 08:07
URI : http://eprints.umm.ac.id/id/eprint/18905

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