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ANALISIS EFEKTIFITAS IKLAN SABUN CUCI PIRING SUNLIGHT VERSI "AGEN 1000 SUNLIGHT" DI TELEVISI

ANGGRAENI, NENSI (2011) ANALISIS EFEKTIFITAS IKLAN SABUN CUCI PIRING SUNLIGHT VERSI "AGEN 1000 SUNLIGHT" DI TELEVISI. Other thesis, University of Muhammadiyah Malang.

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Abstract

This research titled Analysis of Sunlight dishes soap version "1000 Sunlight?s Agent" Commercial in Television. The research purpose was to find out effectivity of Sunlight dishes soap version "1000 Sunlight?s Agent" Commercial. Research method used in this research was using Customer Respon Index (CRI) which was able to be used as supports tool to measure the effectiveness of commercial done by the company. Factors to be measured in CRI were awareness, comprehend, interested, intention, and action. From the research of Sunlight dishes soap version "1000 Sunlight?s Agent" Commercial using CRI method, there found 88.5% respondents? responses who did buying from the awareness, comprehend, interested, intention, and action, 1.8% respondents who had intention to buy Sunlight product, but hadn?t bought yet, 0.9 % respondents had interest to Sunlight, but still had any intention to buy, 4,8 % respondents understood about the message of Sunlight soap commercial, but had no interest, 4% respondents awared about Sunlight dishes soap brand. Scale range showed that Customer Respon Index (CRI) analysis could be said effective if the CRI size at least 50%, so the analysis result of Customer Respon Index (CRI) to Sunlight dishes soap version "1000 Sunlight?s Agent" Commercial sized 88.5% could be said effective.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Economic > Department of Management
Depositing User: Fitri Ramandhany
Date Deposited: 27 Oct 2015 08:02
Last Modified: 27 Oct 2015 08:02
URI : http://eprints.umm.ac.id/id/eprint/18903

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