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STRATEGI PEMASARAN PRODUK MOTOPRO PADA PT. ASURANSI ADIRA DINAMIKA CABANG MALANG

ROFIÂ’UDIN, M. (2014) STRATEGI PEMASARAN PRODUK MOTOPRO PADA PT. ASURANSI ADIRA DINAMIKA CABANG MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

In writing this final project conducted research to take the title "Motopro Product Marketing Strategy at PT. Adira Insurance Dinamika branch of Malang". This study aims to determine the constraints Motopro product marketing, as well as how to overcome the obstacles of product marketing Motopro at PT. Adira Insurance Dinamika branch of Malang. The research used descriptive qualitative research method that is explained certain phenomena in order to obtain a clear and complete picture and thorough from the data obtained that the object of research is so easy to understand and learn. From the analysis explains that the strategy of the Motopro product at PT. Adira Insurance Dinamika branch of Malang, more effective marketing strategy is through the media of marketing. Because the media through marketing potential customers will be more interested to see or read the various features and facilities owned Motopro product, In this way will be much in demand by the public. Based on the strategy of Motopro product marketing, marketing efforts should preferably be increased again at PT. Adira Insurance Dinamika branch of Malang namely in terms of marketing strategy. The more frequent promotions with a variety of strategies, then there is no doubt the PT. Adira Insurance Dinamika branch of Malang will thrive and increasingly recognized by the public.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Fitriana Kasiani
Date Deposited: 08 Oct 2015 04:26
Last Modified: 08 Oct 2015 04:26
URI : http://eprints.umm.ac.id/id/eprint/18667

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