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STRATEGI PEMASARAN PRODUK E-BANKING PADA PT. BANK MUAMALAT INDONESIA KANTOR KAS BATU

Purwanti, Dewi (2014) STRATEGI PEMASARAN PRODUK E-BANKING PADA PT. BANK MUAMALAT INDONESIA KANTOR KAS BATU. Other thesis, University of Muhammadiyah Malang.

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Abstract

Purpose of this study is to determine the strategy of increasing the number of customers E-Banking as well as barriers that reported by PT. Bank Muamalat Indonesia. Type of research used is descriptive qualitative information to explain or describe the data in the form of written and oral data were obtained. In this method of data collection was obtained based on the results of interviews, documentation, and literature. Result of the study describes the marketing strategies in increasing the number of products E-Banking customers by means of face-to-face with prospective customers), Door to Door, through media such as mass media advertising, brochures, and others. Ease of use can be in this product is saving time, can be done anywhere and at any time, as well as ease of registration and security guaranteed by the Bank. While the barriers experienced by PT. Bank Muamalat Indonesia Office Cash Rock that is still a lot of customers who do not understand the internet teknlogi, lack of human resources (HR), E-Banking product has not been used at an ATM machine bias Together. The number of customers per month E-Banking customer number 3 so that in 2012 accounted for 36 customers, has increased the number 4 on average per year in 2013. Thus the number of customers per month as many as 7 people, as many as 84 clients a year. In 2014 there was an increase by 1 person, the average monthly number of customers E-Banking to 8 people from the previous year. Thus, in 2014 the number of clients a year for E-Banking customers amounted to 216. From the description above results it can be concluded that the strategy undertaken by PT. Bank Muamalat Indonesia in increasing the number of E-Banking customers have increased over the last 2 years.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Fitriana Kasiani
Date Deposited: 08 Oct 2015 03:28
Last Modified: 08 Oct 2015 03:28
URI : http://eprints.umm.ac.id/id/eprint/18650

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