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MEKANISME PENYALURAN DAN PEMASARAN KREDIT MULTIGUNA PADA PT. BANK PEMBANGUNAN DAERAH JAWA TIMUR, Tbk. CABANG PASURUAN

Puspitasari, Dyah Ayu Wulandari (2014) MEKANISME PENYALURAN DAN PEMASARAN KREDIT MULTIGUNA PADA PT. BANK PEMBANGUNAN DAERAH JAWA TIMUR, Tbk. CABANG PASURUAN. Other thesis, University of Muhammadiyah Malang.

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Abstract

This study aims to determine the implementation of the Multipurpose Credit marketing at PT. Bank of East Java Regional Development Bank, Tbk Branch Pasuruan in particular by looking at the marketing mix variables and to find out what are the constraints faced and solutions in implementing marketing Multipurpose Credit. The type of data used is descriptive qualitative research method that is explained certain events in order to obtain a clear and complete picture of how marketing Multipurpose Credit at. East Java Regional Development Bank, Tbk Branch Pasuruan. The data collected through secondary data interviews with Multipurpose Credit Accounts Officer and primary data is data in the form of documentary, historical information gathering and studying literature and articles related to the problems that researchers carefully. The conclusions derived from the findings that in doing marketing Multipurpose Loan PT. East Java Regional Development Bank, Tbk Branch Pasuruan conducting marketing mix strategy, namely in terms of products, Pasuruan, East Java Bank took measures such as the use of interest rate and the amount of interest to support the Bank's products Pasuruan, East Java provide the best service to its customers, in terms of price, Bank interest rates offered Pasuruan in East Java, namely 9.50% -11% p.a. Flat and 16%-18% p.a. annuities, promotion is done through brochures, extending cooperation to the agency network MOU salary payments not through Bank of East JavaPasuruan, and sales promotion for the start of the year, in terms of place, to extend its expansion plans to add the Jatim Bank cash offices existing ones, people / human resources to be given a briefing regarding product knowledge for 1 (one) month, an easy process and requirements, as well as the facilities that support the activities of the bank. Based on the results of research by the author did, constraints derived from external that isthe appear of new competitors, and internal namely human resources (HR) field of marketing that has not been focused.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Fitriana Kasiani
Date Deposited: 08 Oct 2015 03:26
Last Modified: 08 Oct 2015 03:26
URI : http://eprints.umm.ac.id/id/eprint/18649

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