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STRATEGI PEMASARAN PRODUK TABUNGAN HAJI PADA PT. BANK JATIM Tbk CABANG PASURUAN

PURNIA, LELI (2014) STRATEGI PEMASARAN PRODUK TABUNGAN HAJI PADA PT. BANK JATIM Tbk CABANG PASURUAN. Other thesis, University of Muhammadiyah Malang.

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Abstract

One function of banks is to collect funds while not in use and distribute it to the community in the form of credit. The final research done on the PT. Bank Jatim Branch Pasuruan, in Jalan Pahlawan No. 18 Pasuruan. The purpose of this study was to determine how the marketing strategy Hajj Savings offered, and how the development of savings customers pilgrimage in PT. Bank Jatim Branch Pasuruan. This research is descriptive qualitative analysis that describes and explains the research object in the form of information. The results were obtained marketing strategy Indonesian Hajj Savings in PT. Bank Jatim Branch Pasuruan, which is selling the product, publicity. Problems as evidence that a lack of interest in saving the customer that is the Hajj Savings internal factors and external factors. In solving the corresponding author's opinion that carry advertising, improving personal selling, and approach to customers.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Fitriana Kasiani
Date Deposited: 08 Oct 2015 03:12
Last Modified: 08 Oct 2015 03:12
URI : http://eprints.umm.ac.id/id/eprint/18643

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