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EVALUASI PEMASARAN TABUNGANKU PADA PT. BANK JATIM CABANG BATU

PRAYOGA, DAMAS (2014) EVALUASI PEMASARAN TABUNGANKU PADA PT. BANK JATIM CABANG BATU. Other thesis, University of Muhammadiyah Malang.

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Abstract

In writing this final project conducted research to take the title "Evaluation Tabunganku at PT. Bank Jatim Cabang Batu". This study aims to determine the development of savings products, as well as marketing design, marketing opportunities and constraints, and evaluate marketing savings products at PT. Bank Jatim Cabang Batu. The research used descriptive qualitative research method that is explained certain phenomena in order to obtain a clear and complete picture and thorough from the data obtained that the object of research is so easy to understand and learn. From the analysis explains that the evaluation of the marketing savings on PT. Bank Jatim Cabang Batu, more effective marketing strategy is through the media of marketing. Because the media through marketing potential customers will be more interested to see or read the various features and facilities owned savings products, In this way will be much in demand by the public. Based on the evaluation of savings marketing, marketing efforts should preferably be increased again at PT. Bank Jatim Cabang Batu namely in terms of marketing strategy. The more frequent promotions with a variety of strategies, then there is no doubt the PT. Bank Jatim Cabang Batu will thrive and increasingly recognized by the public

Item Type: Thesis (Other)
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Fitriana Kasiani
Date Deposited: 07 Oct 2015 03:01
Last Modified: 07 Oct 2015 03:01
URI : http://eprints.umm.ac.id/id/eprint/18631

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