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PEMASARAN DALAM MENINGKATKAN JUMLAH NASABAH BNI TAPLUS MUDA PADA PT. BANK NEGARA INDONESIA (PERSERO) TBK MALANG

Augustina, Nadia (2014) PEMASARAN DALAM MENINGKATKAN JUMLAH NASABAH BNI TAPLUS MUDA PADA PT. BANK NEGARA INDONESIA (PERSERO) TBK MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

Bank is the institution that has great and very complex, and is a financial institution that is a repository of funds and services provided. Joint bank that is gathered from the community and channeling funds back to the community in the form of credit. One of the most attractive and highly sought after by the young is young taplus BNI products. BNI young taplus is a product in the form of savings deposits is derived from BNI Taplus and provided for young people from age 15 to age 25 years .. in connection with the foregoing, the researchers are interested in having this final study titled "Marketing in Enhance Total Customer BNI Taplus Young At PT Bank Negara Indonesia (Persero) TBK Malang " Data collection technique used is the way of documentation. While the types of data used are secondary data ie data which are obtained by collecting data from documents, brochures and instruction book on PT. Bank Negara Indonesia (Persero) Tbk Malang. From the expansion of customer data obtained in July 2012 to January 2013 the number of customers reached 13 590 customers, when viewed from the launch of this new product launch on 5 July 2012 this product is superior because it has a very good market share. Total funds in February 2013 until July 2014 increased from 13,590 customers to 20,000 customers. In August 2013 until January 2014 the total funds increased again to reach 28,000 customers From this study can be interpreted from july 2012 to January 2014 the number of customers BNI Taplus development degree is a significant increase, most likely PT. Bank Negara Indonesia (Persero) Tbk Malang always selective in promoting their products continuously in the community, so BNI Taplus Young better known by the consumer.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Fitriana Kasiani
Date Deposited: 07 Oct 2015 02:28
Last Modified: 07 Oct 2015 02:28
URI : http://eprints.umm.ac.id/id/eprint/18622

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