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UPAYA PEMASARAN PRODUK ASURANSI MITRA SEHAT PADA ASURANSI JIWA BERSAMA BUMIPUTERA 1912 KANTOR CABANG SINGOSARI MALANG

Putri, Puspa Pahala (2014) UPAYA PEMASARAN PRODUK ASURANSI MITRA SEHAT PADA ASURANSI JIWA BERSAMA BUMIPUTERA 1912 KANTOR CABANG SINGOSARI MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

The object of research carried out at the Joint Life Insurance Branch Office Singosari Bumiputera Malang, which is located on high way No. 119 Singosari. The purpose of the study was to determine the marketing effort sunder taken AJB Bumiputera partners for healthy product. Data analysis technique used in this study is descriptive qualitative that describes the real condition that occurin the company reasoning for getting the right solution. From the results of the analysis indicate that the marketing efforts in increasing the number of customers insurance products are very effective healthy counterparts. The procedure for application products is very cheap healthy partner. By following a healthy partner insurance product in addition to health insurance also able to invest. Based on this research can be concluded that marketing is done by mutual life insurance bumiputera partners very effective and healthy insurance is designed specifically for someone who is having health problem sand had today in a hospital. Suggestions in this study is expected to AJB Bumiputera parties can enhance greater number of customers from year to year. In accordance with the number of customers from 2012 to 2013 that the relative small in crease only 0,38%.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Fitriana Kasiani
Date Deposited: 07 Oct 2015 02:22
Last Modified: 07 Oct 2015 02:22
URI : http://eprints.umm.ac.id/id/eprint/18618

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