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PELAKSANAAN STRATEGI PEMASARAN TABUNGAN HAJI PADA PT. BANK BRI CABANG BLITAR

DEWI, ERLIA RISTA (2014) PELAKSANAAN STRATEGI PEMASARAN TABUNGAN HAJI PADA PT. BANK BRI CABANG BLITAR. Other thesis, University of Muhammadiyah Malang.

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Abstract

The research for this thesis carried out at the BRI branch offices with the title “Implementation Of Marketing Strategy Hajj Savings At PT. BRI Branch Of Blitar” The purpose of this study was to determine the requirements needed by prospective customers in reigistering hajj saving products, marketing strategies that do know and what are the constraints faced and the solutions taken by the BRI branch of Blitar. Location of the study is the BRI branch located in blitar Gen. road . Ahmad Yani No. 02 Blitar telp (0342) 801 846 hunting. The results obtained from the study on the implementation of the marketing strategy hajj savings at BRI Branch Blitar explained that requirements for opening a savings pilgrimage like opening another savings account only the next process is different. Evaluation through SWOT analysis is a weakness that has been paid funds can not be withdrawn at any time except in case of cancellation of savings sand that the force is the ease in transaction, anytime, and any way be a threat while the increasingly fierce competition in the banking business, people who do not know much about this product, and behaviors that tend to be consumptive and chances are the Bank BRI as the largest bank in Indonesia has be want confidence in the whole society, so that all products will be welcomed out society. Based on the research results in conducting marketing strategy is not optimal, because there are still people who do not know about the savings products pilgrimage especially suburban and rural communities.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Fitriana Kasiani
Date Deposited: 05 Oct 2015 04:42
Last Modified: 05 Oct 2015 04:42
URI : http://eprints.umm.ac.id/id/eprint/18594

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