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Pebriani, Atik (2014) PERKEMBANGAN PENJUALAN PRODUK LAMPU PHILIPS PADA PT. GIEB INDONESIA CABANG MALANG. Other thesis, University of Muhammadiyah Malang.

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The purpose of this research is to explain of the marketing distribution process of the Philips Light and sales omze tgrowth products as well as strategies to increase sales the omzet of Philips lighting products at PT. Gieb Branch Malang,Indonesia. Data retrieval technique using aflow chart or charts, and any existing data on the company then the result of charts combinedwith the result of interviews withmanagers or marketing Sales Manager at PT. Gieb Branch Malang-Indonesia. The results from Philips light distribution process at PT. Gieb Branch Malang-Indonesia is the distribution process is done with the three flow distribution, each consisting of five channels, four channels and three channels of distribution. For the development of sales omzet in PT. Gieb Indonesia Malang branch from January 2012 to January 2013 has increased by five times. However, omzet isnot fall below the standart company philips lighting, where the target should be equal to Rp. 3Bilion. PT. Gieb Indonesia doing some kind of strategy to increase the omzet the company in a war: giving discount, gifts and promos that are also efficient marketing distribution but already dominate the market. From the conclusions above, the advice that can be give is to determine the companyÂ’s policy of shipping the product from the factory to the distributor should be more effective and the companyÂ’s policy in terms of discounting over the riskof loss to be consired along with the amount of income receive from the company.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Fitriana Kasiani
Date Deposited: 05 Oct 2015 04:30
Last Modified: 05 Oct 2015 04:30

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