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STRATEGI PEMASARAN TABUNGAN BRITAMA BISNIS GUNA MENINGKATKAN JUMLAH NASABAH DI PT.BANK RAKYAT INDONESIA Tbk. KCP LAWANG

WARINI, TUTUK (2014) STRATEGI PEMASARAN TABUNGAN BRITAMA BISNIS GUNA MENINGKATKAN JUMLAH NASABAH DI PT.BANK RAKYAT INDONESIA Tbk. KCP LAWANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

With the increasingly close relationship with the government banking perkonomian or the needs of the community, then the banks provide a service to a product which BritAma Savings Business The total number of savings customers BritAma Business is still not so much and this savings product has not been so well known in the community. Based on the above authors are interested in doing research on the bank with the title "Saving BritAma Business Marketing Strategy To Improve Customer Numbers in PT. Bank BRI (Persero) Tbk.KCPLawang. The purpose of this study was to determine the efforts made by PT. Bank BRI (Persero) Tbk.KCPLawang. In increase the amount of savings customers BritAma Business The data used in this final author is short history the Primary Data Bank Rakyat Indonesia, the structure of the organization and products / services of Bank Rakyat Indonesia (Persero) Tbk. KCP Lawang. Secondary data in the form of literature that support the final project. From the discussion above it can be concluded that the Savings BritAma very profitable business, easy, and the customer support business background

Item Type: Thesis (Other)
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Fitriana Kasiani
Date Deposited: 05 Oct 2015 03:57
Last Modified: 05 Oct 2015 03:57
URI : http://eprints.umm.ac.id/id/eprint/18574

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