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PENILAIAN KEPUASAN NASABAH TABUNGAN BNI TAPLUS TERHADAP PELAYANAN CUSTOMER SERVICE DI PT BANK NEGARA INDONESIA (PERSERO) TBK CABANG MALANG

NUGROHO, KURNIAWAN HARI (2014) PENILAIAN KEPUASAN NASABAH TABUNGAN BNI TAPLUS TERHADAP PELAYANAN CUSTOMER SERVICE DI PT BANK NEGARA INDONESIA (PERSERO) TBK CABANG MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

The research conducted for this final study in PT BNI (Persero) Tbk Branch Malang with the title "Saving Customer Satisfaction Rating BNI TaplusOf Service Customer Servise (Studies in Taplus Products) The purpose of this study was to determine the extent of Servise Customer service satisfaction in serving customers Taplus customer savings especially in PT BNI (Persero) Tbk Branch Malang in Malang 45-47 road BasukiRahmat Data - data collected for qualitative data analysis is data is data obtained from the results of research and information in the form of quantitative data is data obtained from the research that shaped figure is the number of customers Taplus From the data obtained, and after a qualitative descriptive analysis it was found that the service provided is a unit Customer ServiseTaplus level of customer satisfaction which determines that the services provided through the Customer Servise shows that customer satisfaction with the product get Taplus, and positively related to interest customers in the use of bank products and services From the overall analysis it can be concluded that the service provided Customer Servise affects the level of customer satisfaction Taplus particular customer and keep loyal customers will continue to use the products and services used, the bank needs to provide satisfactory service to gain customer satisfaction. The advice that can be given is a service provided Customer Servise especially Taplus customer service to be improved and provide excellent service so that customers get satisfaction.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Fitriana Kasiani
Date Deposited: 05 Oct 2015 03:49
Last Modified: 05 Oct 2015 03:49
URI : http://eprints.umm.ac.id/id/eprint/18571

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